Tree and house are the symbols of the Kale Café chains, which are most acceptable and popular to the public. For this reason, how to make present these symbols with a clear function and unique shape becomes the key of the whole design.
This space is a 130 m2, 2-story building, that located in downtown Hangzhou. The space is long strip-like – French Windows and the entrance are at one end of the space, while staircase at the other end without any window. In order to transform the space disadvantages into advantages, we use special graphic element arranged along the depth direction for the brand expression. On the first floor are different forms of bending wood arranged along the depth direction, which would perform a dynamic “tree” when seen from one end of the space. Bending wood is not just a decoration; its fixed structure is also a rack to show some product, soft mount provides exhibition space.
On the second floor are different forms of cabins arranged along the depth direction. Their black metal frames emphasize their contour, letting people feel the strong rhythm beauty of various forms of cabins, whether standing in or outside of the space. The form of the cabins is partial original, along with furniture, creating a sense of “anti-urban”.
It changes the form and material of tree element in the staircase, making it expand in the vertical direction. The visual of this tree changes as the customer moves up the stairs. The reason for using the industrial materials on one hand is for cost consideration, on the other hand, it hopes to create a transition space between first floor and second floor by using different materials. Various lighting design are used in the staircase, wishing to weaken the sense of space closure by the interestingness of the light.